Because I have been diagnosed with Multiple Sclerosis I am regularly recruited to MS studies for my opinion. If it is a drug which they do not provide a name they always call it Product X. This was another Product X study on a new drug. During the hour long one on one interview we discussed marketing phrasing for the new drug. All of phrasings were bad and they really liked to use “New technology….” has brought a better drug. I discussed there is a disconnect between technology and my health, drugs, etc. but I would lay money it is what they use.